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sg casino Dries Van Noten Names a New Dries Van Noten
A new creative power structure in fashion is beginning to emerge. On Mondaysg casino, five months after Dries Van Noten (the man) shocked the style world by retiring, Dries Van Noten (the brand) named Julian Klausner as its new creative director, elevating a longtime member of the design team to the top post.
Mr. Klausner will be in charge of both women’s and men’s wear for the house, which is known for its relaxed silhouettes and dramatic mélanges of colors and prints.
He will be one of eight designers making their debuts at global brands in 2025, an unprecedented number and one that signals a potential reshaping of the industry at a time when numerous luxury labels are in creative upheaval, the industry is struggling with slowing consumer sales, and gossip around who might be going where has reached a fever pitch.
The choice of an insider to run what Dries Van Noten’s owner, the Spanish group Puig, called in its 2023 annual report its “fastest-growing niche brand,” is a vote in favor of continuity rather than statement-making surprise.
Mr. Klausner, a 33-year-old Belgian who joined Dries Van Noten in 2018, two years after receiving a master’s degree from the fashion program at La Cambre, a visual arts school in Brussels, is relatively unknown beyond the walls of its Antwerp headquarters. He does not have either a significant Instagram or TikTok presence, and there are no photographs of him online cozying up to celebrities. What he does have, from his time as head of the brand’s women’s studio, is relationships with the design team and the confidence of the brand’s founder.
“Julian’s understanding of the brand’s heritage, forged through his years with Dries, makes him uniquely suited for this role,” said Marc Puig, chief executive of the group. “His deep knowledge of the brand’s values has been cultivated over time, allowing for a thoughtful transfer of creative vision that both preserves Dries’ essence and pushes it forward.”
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